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Sales Hack #28: Hire Sales Development Reps (SDRs) to BE SDRs, not future AEs!

Sales Hack #28: Hire Sales Development Reps (SDRs) to BE SDRs, not future AEs!

Imagine if you were responsible for hiring a nurse to work at your hospital.  Would you go out and try to recruit a bunch of Doctors to be the Nurse? ANSWER: I DOUBT IT! Now imagine you are building a team of Sales Development Representatives.  Should you go out and hire “future sales people” to beRead more about Sales Hack #28: Hire Sales Development Reps (SDRs) to BE SDRs, not future AEs![…]