When I posted this actual client dashboard on LinkedIn on Friday, didn’t realize that it didn’t show how many BDRs that this took in 82 days to drive 113 meetings.
Would it surprise you to know that answer is 2!
Would it also surprise you to know that on average, the cost per meeting was $506.94, compared to $1,700+ for in-house meetings set?
Consider all that your company invests for BDRs, Managers, Technology, data, conversation intelligence, CRM, etc. etc.
Mr. or Mrs. CFO, what if you knew you could 2.5X sales activities while reducing spend on BDR by 65%?
Mr. or Mrs. VP Sales, what if you could hire 2 SUPERSTAR BDRs, instead of 10 that are “average”?
Mr. or Mrs. “Laggard” – if you are reading this and saying, “this can’t work”, then I suggest you opt out of the newsletter and stick with what you know.
For instance: A team of 8 BDRs with 1 BDR Manager booking 10 meetings/month per BDR.
BDRs, $80k x 8 = $640k
BDR Manager, $120k x 1 = $120k
CRM, Data, Tech Stack = $75k
Sales Training = $50k
Leads = $50k
Misc costs = $75k
Total Sales Activities: 100,000 ($10/sales activity)
Total Meetings: 576
Total Cost/Meeting: $1,736.11
Betamax, meet VHS, VHS meet Netflix. Brick and morter, meet Amazon.com. Blackberry meet iPhone. Traditional “BDR’ing” meet ScaleX.ai
Now consider a team of 2 BDRs, using Multi-Channel Sales Acceleration, powered by Artificial Intelligence
BDRs, $120k x 2 = $240k (might as well hire the best, since you only need 2!)
BDR Manager, Not required, remote sales coaching included
CRM, Data, Tech Stack = $125,000
Sales Training = INCLUDED
Leads = INCLUDED
Misc costs = NA
Total Sales Activities: 250,000 ($1.46/sales activity)
Total Meetings: 720
Total Cost/Meeting: $506.94
The moral of this case study – if you want to spend less on BDRs and get the same outcomes, you can save 65%, or $650,000 per year. If you prefer to spend the same $$$ and get more meetings/pipeline and dominate your market, you can 3-5X more meetings using Multi-Channel Sales Acceleration, Powered by AI.
Whether you want to save money, or make more money, AI for Sales can help you do either!