Sales Hack #11: The Boomerang


It’s long been a software sales person’s worst nightmare to have a prospect at the end of a sales cycle say “can we talk about partnering” or “our CEO wants to talk to your CEO because we only buy from companies who buy from us”.

The sales hack? Move the CEO conversation (or VP Sales) further up in the process. When a sales person tracks you down to sell you something, in parallel ask that sales person to make an intro for you.

As long as you have a starter/pilot approach, you will win a lot of these.

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