How Can I Make My Lead Generation Process More Effective?
Traditionally by hiring a Sales or Business Development Representative, and pointing them at the phone book was a proven strategy that worked most of the time, in the 80’s, 90’s and early 2000’s. Not anymore.
Step 1: Find a great data provider (ZoomInfo or SalesIntelare two of the leaders in the market. Seamless.ai offers another great option for unlimited data).
Step 2: Find a Team Lead or Manager to build the team($120,000 - $180,000/year)
Step 3: Enable the manager to build the team ($60,000 -$120,000 per rep/year)
Step 4: Buy technology for the team ($10,000 - $25,000 per rep/year)
Step 5: Be careful because attrition can be > 35% for a team like this, ramp up time can be 3.2 months or longer, and getting the wrong manager in the seat can be the kiss of death for an SDR or BDR effort.
Step 6: Re-do the effort 12-18 months in due to under-performance.
Hire ScaleX to accelerate time to deployment to < 2 weeks, 10X the sales activities, and deliver 2-3X better results.