How can I get warm introductions to target accounts?
Traditionally, many of the best sales professionals in the world rely on their network of trusted advisors to get warm introductions into their best clients. Just think of the last time you had a warm referral to someone that ended up purchasing from you. At the time of writing this, I Literally had a warm introduction over the weekend, held the discovery call today, and signed them as a client within an hour of the meeting. Warm introductions work, and according to a recent report by SalesForce.com a warmintroduction can close at 181X vs. a cold call.
Smart Entrepreneurs understand that the new currency for closing bigger deals is relationship currency. By asking a colleague for a warm introduction to your best prospects is not only much easier (and faster), but it also leads to a much higher close percentage.
Sample request for an introduction here:
Learn more about how do do warm introductions here: https://vimeo.com/495881853