How Can I Get More Quality Leads?
Step 1: Contract with a provider who has access to more than just one list provider. It’s usually not recommended to source leads from a single provider, which is why ScaleX has contracted with three or more providers so that you don’t have to.
Step 2: Make sure to understand from the provider, what % of the data is “bad” in a given month, what % of the time they offer mobile numbers or direct dial, and whether or not they can provide LinkedIn URLs.
Step 3: Collaborate with the provider to source the amount of data that you need, not more. Most data providers sell some level of unlimited access, or platform subscription, charging you for something you don ot need. By determining your usage expectations up front (example: 1,000 leadsper BDR per month), you can lower your cost per lead substantially.
Step 4: Collaborate with the providers client success team to help you pull lists that meet your criteria. List filters should include geographic,technographic, and intent data filters. (Bombora is the leader in the market,and our partner has embedded Bombora in their data set).
Step 5: Export the full file including as many fields that your sales team may use – core data should include Name, Title Company,website, Mobile Phone, Direct Phone, Company Phone, and LinkedIn URL.