Personality Powered Prospecting, Powered by Artificial Intelligence, is right out of a sci-fi movie. If you are still allowing sales professionals to “spray and pray” and “send all” from their “sales enablement” tool, STOP immediately. You are ruining your market.
Hint: Every email blast a sales person does to your best prospects – will see 6-12% opt out rate. Within a few months, more than half of your addressable market won’t allow you to contact them anymore!
Enter Personality Powered Prospecting! By aligning purpose built messaging by personality, you’ll see near-zero opt-outs, and 300 – 500% increase in conversions. The best part – 2X more deals closed/won per 100 target accounts.
- Profile your existing customer buyer personalities – who were your advocates to get the deal done, who were your blockers?
- Find look-a-likes – within your top 100, 500 or 1000 target accounts.
- Create messaging that resonates with the specific buyer type.
- Execute outreach – 2-3 LinkedIn message, 4-5 emails, and 5-10 dial attempts.
- Equip sellers with personality powered scripts! Including proper words to use, tone of voice, etc. We have four clients using this technology today – each of them is seeing 1-3 appointments per day (per BDR).