Less is not more, more is more

LESS IS NOT MORE, MORE IS MORE

There are those that will have you believe “less is more,” when it comes to selling and that sales is no longer a “numbers game”.

Example posts on this topic:

https://www.jillkonrath.com/sales-blog/cold-calling-revisited

https://www.inc.com/ben-raffi/cold-calling-is-dead-heres-an-effective-new-approach.html

https://www.engageselling.com/articles/article-cold-calling-is-dead

 

 

 

If… cold calling is dead, and sales is no longer a numbers game, then why is it more than 78% of all meetings booked for ScaleX clients come through the phone channel?

  • 789,088 sales activities delivered in the past few quarters (78% of all meetings booked come through phone outreach)
  • 621,157 phone dials
  • 137,934 emails
  • 29,997 social activities

Question:  If a sales team did 78,908 dials vs. 789,088, who would book more meetings?

 

As a practitioner of sales acceleration as a service, I can tell you first-hand, cold calling is not dead, and more is more!

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