case study

How ScaleX booked Infusionsoft 611 fully qualified meetings in < 8 weeks

How ScaleX booked Infusionsoft 611 fully qualified meetings in < 8 weeks

The InfusionSoft case study was highlighted in the book SalesHack, by Chad Burmeister. The challenge: Marketing invested millions of dollars in leads, sales would make 1-2 attempts against the leads, and then the leads would become dormant and stale over time. As a result, sales faced the risk of not hitting the number for the first time in the history of the company. The solution: Aaron Stead, the VP of Sales, reached out to provide sales strategy & execution to help them convert leads more effectively. In < 6 weeks, leveraging One-Click Conversations, a single BDR delivered 10,000 dials, and 59 meetings, far beyond their expectations. Impact of AI for Sales: After the 6-week pilot program, Aaron asked, “how many meetings can you give us over the summer?”. In sales, they say to answer a question with a question, so we said “how many do you need?” ANSWER: 600. In < 8 weeks, we delivered 611 fully qualified meetings for Aaron Stead and InfusionSoft. Labor Savings: $2M Pipeline Generated: $1.5M+ Bookings: $500,000+

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