Chris Beall, CEO, ConnectAndSell

For the past 30 years, Chris Beall has participated in software start-ups as a founder or at a very early stage of development. His belief is that the most powerful part of any software system is the human being that we inappropriately call a “user,” and that the value key in software is to let the computer do what it does well — go fast without getting bored — in order to free up human potential. Toward that end, Chris has been involved with Requisite Technology, GXS, Epiance, Qlip Media, Aptara, Cadis, Sun Microsystems, and Unisyn.


Daniel Percey II, Founder, Lyfeclycle Management

Dan is commonly referred to as a COO inside a sales leader’s body. With a focus on scalable and sustainable processes, while also being able to drive Sales, Marketing, and other Operations components, he has a proven record of success. He has gathered experience in both domestic as well as international markets serving companies ranging in size from start-ups to multinational organizations in both hardware and software industries.

A career focus for Dan has been around the Customer Lifecycle and how to harness its power. From product creation to the acquisition of data, demand generation, sales development, closure, customer success, and never forgetting about retention/renewals, he has led the attack. Whether it be through direct or indirect channels, Dan has an incredible amount of experience with these elements.

Dan’s driving mantra is Definition … Velocity … Discipline. If we as a team take the time to lay the proper foundation (define goals, structure, processes, etc.) we can drive faster growth in a more repeatable and sustainable manner. As we continue to increase velocity, we also must maintain a culture of discipline where we inspect what we expect and build a consistent feedback loop.


Matt McDarby, President of United Sales Resources (“USR“), Managing Director of Specialized Sales Systems, and author of “The Cadence of Excellence: Key Habits of Effective Sales Managers.”
Matt has coached and advised hundreds of sales leaders and their sales forces in a wide range of industries, helping them to win new business and dramatically increase revenue. He started his sales management coaching and advisory business in 2010 when he noticed an under-served need. Sales managers serve in the pivotal role in any business, and Matt attacked the opportunity to serve and develop them by starting his company and turning his back on the traditional sales training business model.
Matt is focused on giving back to the market he has participated in for the last fourteen years by shaking up traditional models, delivering maximum value to clients for a fair price, and being the best diagnostician he can possibly be.
Matt’s mission in business is to help people see opportunities they would not have otherwise recognized, to acknowledge and address problems that are keeping them from growing, and to help them arrive at new or different ways to achieve their most important objectives.”